10 Essential SaaS Trends in 2022

After experiencing the market slowdown over the past few years, the Saudi Arabian economy is now improving.

The country has its ambitious plans with Saudi Vision 2030 to focus on the construction of various new healthcare facilities, resorts, hotels, and medium scale businesses.

These enterprises are showing interest towards top cloud service providers in Saudi Arabia.

However, other Middle Eastern countries will increase the demand for white label SaaS (Software as a Service) Services and different types of SaaS solutions in the upcoming years.

Based on research, the software as a service market of Saudi Arabia is estimated to skyrocket at a CAGR of 16.8% between 2018 and 2024.

The experts of digital transformation companies will consider SaaS implementation as an integral part of your cloud approach and integrate software as a service solution into your business using pre-built accelerators.

SaaS will also become an important choice for companies looking for functionality, accessibility, and versatility. It also helps win in the cut-throat business environment.

With SaaS software solutions, your company can easily perform online data analysis without installing and running any application on the computer.

According to Gartner, the service-based cloud industry application will be worth $143.7 billion by 2022, which means investing in SaaS products this year can never go wrong.

 

After all, it allows employees to work from home during the COVID pandemic and provides many benefits such as: 

• Easy operation management
• Cloud-based data storage
• Flexible payment systems
• Improved security
• Scalable solutions to accommodate changing needs
• Access to intelligent tools and data reporting 

 

Let’s discover the top 10 SaaS trends for 2022, that will completely transform the way we do business. 

10 Essential SaaS Trends to Follow in 2022 

1. Artificial Intelligence 

Artificial intelligence plays a crucial role in the improvement of online safety. It is used to identify and remove various security threats that companies face while doing an online business.

Due to self-learning and autonomous varieties, this innovative technology contributes to SaaS trends so that businesses can efficiently run their operations with fewer resources. 

Today, service providers offer numerous features in artificial intelligence software. 

For example, data alerts because AI algorithms use advanced neural networks to detect anomalies. 

Similarly, machine learning algorithms recognize patterns by following different trends and sending data alerts to help you know that something important will happen. 

When SaaS is combined with AI capabilities, it becomes easier for businesses to drive better value from their data. 

It also helps in taking personalized services and allows them to get maximum protection. 

All big players like Microsoft, Amazon, and Google are integrating AI to do bigger things in the SaaS market. 

Oracle also heavily uses both artificial intelligence and machine learning to overwhelm salesforce in the SaaS market.

 

How AI Helps Build a Shining SaaS Future 

• AI gives a better personalization experience because the software is designed with NLP (natural language processing) to automatically handle voice controls and human speech patterns. This can also be utilized for providing customized services to customers and make it effortless for service providers to meet their unique needs. 
• Due to the ability to recognize patterns and intelligent automation, both artificial intelligence and machine learning helps in improving SaaS security. These technologies have in-built self-recovery capabilities to identify and mitigate potential threats. 
• Speed is one of the greatest factors for integrating artificial intelligence into SaaS-based products and implementation. It helps businesses collect faster answers to questions and boost the responsiveness level for internal processes. 
• 2022 is the year when you can expect more AI integrations in different software types because they ensure to provide value-driven infrastructures that companies can use in almost every internal function. These integrations even boost their business value across various departments. 
• With modern Saas-based AI (artificial intelligence) platforms, you can easily know the latest customer intents, their behavior, & interests and ensure that they will help you generate a successful business. 

 

2. Centralized Analytics

It is another essential SaaS data-driven trend that you need to follow in 2022 as the demand of every industry is digital transformation today. Taking access to data becomes vital to gain a deeper understanding of users’ preferences or customer choices. 

In 2022, analytics will be highly used for almost every service-based software platform and centralized analytics will make businesses intelligent and let them make data-driven decisions. 

Due to the centralized nature of SaaS models, users can access data from any device and any time, and companies can track their business performance.

 

3. Machine Learning 

In order to automate the responsiveness of SaaS, it is crucial to consider machine learning because it is a subset of AI and allows you to focus on live chatbots with AI-powered chat operations.

With this technology, one can easily get access to applications., customer service reports, and automate the onboarding process of SaaS.

With ML innovations, you can self-improve your SaaS-style offerings and achieve operational efficiency as ML becomes a crucial element for AI-based software-as-a-service models.

Due to this, there will be an increasing number of platforms considered by businesses to perform various activities across sectors.

For instance:

• It helps train their software to increase the efficiency and intelligence of each process and business interaction. 
• Allows you to have a more in-depth understanding of contextual data and insights to stay ahead of the competition. 
• Boost customer communications and service outcomes by the tone of voice. Helps in constantly adjusting language and practical functions, and fulfills customers’, partners’, or clients’ demands.
• Enhance internal operations and collaboration through communication and the most sophisticated models.

 

4. White Labelling

White Labelling in SaaS will continue to rise in 2022. It is the process in which businesses can create a fully developed, tested, and finalized platform. 

This platform is further sold to other companies and allows them to customize as per their branding needs. Also, these platforms can be used for selling purposes. 

White-label SaaS is also beneficial for startups planning and improving their market share with lower financial and logistical costs. 

In case of the availability of a ready-made framework for development, the startups can directly concentrate on their strategies, value proposition, and branding rather than focusing on developing personalized strategies from scratch.

Similarly, one can also leverage BI dashboard software as a SaaS solution that is completely known as white-labeled and allows your company to adjust the solution as per your department or company needs. 

 

5. Low-Coding Solutions 

Low-coding solutions are one of the essential SaaS trends in 2022. Building software from scratch is time-consuming, and it is the traditional approach that doesn’t work well if it is the matter of releasing software from months to weeks. 

According to research and markets, one can expect a low-code industry worth $187 billion by 2030 because it accelerates innovation and digital transformation. 

Other reasons for using low-code solutions for mobile and web app development are as follow: 

• Decrease the current technical or IT backlogs and promotes responsiveness.
• Prevent the company from aggressive technological churn.
• Improves internal processes and reduces the need for difficult-to-find technical skills.

 

6. Vertical SaaS 

You may know there are two types of SaaS – Vertical and horizontal SaaS. 

An example of a horizontal SaaS solution is Salesforce CRM, and these are the generic solutions targeted by many clients.

The vendors of horizontal SaaS vendors have a total addressable market (TAM), but they face severe challenges in terms of sales and marketing.

Another disadvantage of horizontal SaaS marketing is that teams must run multiple campaigns to attract new clients.

On the other hand, a vertical SaaS solution has a smaller TAM and is suitable for meeting specific business/field needs.

Some examples of this solution are health BI software, retail analytics, logistics analytics, and many more.

Moreover, the delivery model of a vertical SaaS product offers multiple benefits, including improved data/IT governance, customer intelligence, and good business value.

These kinds of products are easy to customize as per the specific needs of your customers and industries.

When choosing high-quality vertical SaaS products, it becomes easy for companies to get more upselling opportunities. They can also take advantage of increased flexibility and reduce client acquisition costs. 

 

7. Greater Customer Experiences 

In comparison to previous years, companies today focus more on providing better customer experiences. 

Also, they focus on creating simple solutions so that users can easily fulfill their unique requirements. 

They also purchase software that is easy to run and good for business benefits. 

The reason to provide white labelling, improved personalization, APIs, and customization in SaaS products is to maintain a great bond with existing customers rather than focusing on acquiring new customers. 

 

8. High Usage of MicroSaaS 

MicroSaaS offers small complementary tools like add-ons, extensions, and plugins. 

These tools help create applications and give software developers ease to compete with big industry giants. 

In the SaaS marketplace, various microSaaS tools are available that users can customize as per the needs of software solutions. 

The other benefit of choosing microSaaS as one of the essential SaaS trends in 2022 is that it requires a low cost to fulfill the particular needs and ensures high-profit margins. 

This is why many developers opt for microSaaS creation before focusing on full-fledged programs. 

 

9. Mobile-First Experience 

Mobile phone communications have become accessible in Saudi Arabia. 

People who choose SaaS products require mobile optimisation because it gives a better marketing experience and ensures a higher conversion rate.

Mobile is one of the promising factors for increasing business SaaS development as business owners run their operations through smart devices. 

Similarly, employees also do their jobs from smartphones. 

Also, SaaS solutions for online communication and project management come with function-rich and robust mobile apps.

Providing the best mobile experience is the highest priority in the digital era. 

That’s why we can assume that SaaS companies will focus on mobile optimisation by 2022 and beyond. 

They will also create mobile-based tools and services or tools that provide cross-platform support. 

One of the main benefits of using cross-platform in the SaaS environment is that it ensures that you will be able to access services from any device and at any time. 

With an internet connection, you can fetch the information faster from anywhere and increase your efficiency and productivity.

 

10. Improve Organic Traffic Growth 

Healthcare companies focus on particular ailments or specific diseases. 

Likewise, retail businesses focus on driving traffic to their website because it helps in generating high revenue from their products and brands.

However, SaaS companies don’t have a popular product or brand for driving traffic on their sites. 

Due to this, it becomes vital to develop keyword strategies for SaaS businesses as they allow them to focus more on problems that buyers face on an everyday basis. 

The other reason to leverage SEO (search engine optimization) and digital marketing services in SaaS is to bring more leads to the website. 

SEO is based on phrases and terms that vendors can use to gain high traffic. 

It also helps in improving search results and provides successful outcomes for SaaS-based SEO campaigns. 

Therefore, we can predict that SaaS implementation is not enough alone.

If you want to obtain higher rankings for SaaS products and applications, you must hire digital marketers or get digital marketing services to satisfy your company’s goals. 

 

Wrapping Up

Above, we’ve mentioned 10 essential SaaS trends in 2022. If you are planning to create SaaS products, you can give importance to our list of SaaS trends and shape the future of your industry. 

 

Are you looking for SaaS Implementation Services? You can consult with one of our experts at Alareeb ICT today and improve your business performance with us. 

 

You can also get more information on our digital transformation services in our essential Alareeb ICT Digital eBook for 2022. Click the link below to download your own copy.