Software development has become important for all businesses.
People from all over the world develop customized software to improve their client’s experiences and bring more innovative and feature-rich products to the market.
Yet, the most critical technology that becomes one of the biggest trends in the app development industry is Artificial Intelligence.
Whether it is the matter of education, healthcare, cyber security, human resources, sustainable development, agriculture, or marketing, AI (artificial intelligence) plays a crucial role in different organizations and helps perform routine activities through mobile apps.
Role of AI (Artificial Intelligence) in Software/Mobile App Development
You may know the role of AI (artificial intelligence) is to allow machines to respond to commands and follow instructions in a much more human manner.
It is a computer science technology that uses human reasoning and behaves like a human in order to interact with users and understand their user’s experiences towards any software.
Moreover, it also analyses their past experiences and then gives a response as per the suitability of users.
From the simple extension of business services to intelligent software, AI (artificial intelligence) empowers mobile apps to predict user behavior.
It also helps businesses in collecting user data from a personal device.
Due to self-learning capabilities, image analysis, and security, it becomes easier for applications to improve user experience with AI.
How Artificial Intelligence is Transforming Mobile App Development Process
1. Resolve Business Issues
Mobile app development is a strategic marketing plan. The best mobile application strategy plays a vital role in providing value to users in terms of a service, information, or entertainment, plus helps generate good revenue.
Yet, the reason for most of the app failures is a lack of a solid strategy. That’s why it is vital to integrate AI (artificial intelligence) in a mobile application because it allows mobile app developers to customize their applications as per user needs and expectations.
It means one can easily boost user retention and engagement, plus gain an opportunity to stay ahead of the competition.
2. Provides Automated Reasoning
Automated reasoning is one of the most important AI technologies considered in a top digital transformation and mobile app development company in Saudi Arabia in order to build a productive app.
Uber is the best example for this scenario because this taxi booking application also leverages automated reasoning to identify the shortest route on the map and allows users to reach their destination at the best possible time.
3. Robust Authentication
App security and user authentication are the common factors of using artificial intelligence in significant areas of software development.
Since cybercriminals and hackers always try to steal the data of mobile apps.
According to Statista, nearly half of Saudi Arabians believe that their personal data leaked on the internet.
Also, there are various breach issues encountered by this country on mobile finance apps and Facebook.
4. Effective Requirements Management
Poor requirement management is the leading factor of most project failures. Due to this, it gives quality issues to business owners and wastes their time in terms of fixing a lot of mobile app errors, and increases overall business risks.
It is because most companies use SDLC (software development life cycle) to gather business requirements that require human intervention.
However, this project can be easy to manage with artificial intelligence because it offers a wide variety of tools/techniques like Infosys Nia and Google ML kit to automate those processes that require humans.
Undoubtedly, there are some issues that occur with this approach.
For instance, balancing the developed systems is difficult with AI techniques, but it promises to deliver a high level of software models when combined with natural language processing.
Furthermore, with this technology and natural language processing, it is easy to detect loopholes in the project at the early stage or before shifting it to the design part.
5. AI (Artificial Intelligence) in Software Designing
In software/mobile app development, designing requires many years of expertise and the ability to build customized solutions so that customers can get dynamic changes whenever needed to improve their user experiences.
With such tools, designers can easily understand the client’s needs and provide them with one of the best mobile app experiences.
6. AI Helps in Code Generation
Writing large lines of code is labor-intensive and time-consuming.
In order to save money and time, it becomes necessary for experts to consider artificial intelligence for automatic code generation.
For example, if it is the matter of getting an automated code, you can simply discuss the project idea in your natural language.
Then it encourages the system to convert that idea into an executable code.
Yes, it seems like a funny story or science fiction, but artificial intelligence can shape the future of mobile app development and turn impossible to possible.
7. AI in Software Testing
Software testing is an important phase of software development because it ensures that the application is free of bugs and everything is working fine without any bugs or errors.
The purpose of using AI in software testing is to reduce the time needed for creating the repeatable source code, which is a costly and time-consuming process and makes it challenging for your company to release the product on time.
8. Deployment Control
The deployment phase is the stage where sometimes it is essential to upgrade the apps or launch the existing applications with newer versions.
In case of failure in deployment, developers can experience higher risks while executing the software.
To avoid this situation, it is necessary to implement artificial intelligence in deployment as it prevents developers from such vulnerabilities and allows them to analyze the deployment process carefully with machine learning algorithms.
Benefits of AI-enabled Mobile App Development
From automatic reply function to an enhanced user experience, businesses and organizations can get a smooth flow in their processes with an AI-enabled mobile app. We explain more about each benefit below:
Enable Automated Replies/Functions
You may have noticed that Google has incorporated a smart reply feature in its Gmail application which means whenever you try to type anything in the message box, it gives some suggestions so that you can reply with ease.
Similarly, you can set up auto-replies features in most mobile apps, especially the app designed for instant messaging services, like WhatsApp, Telegram, Facebook Messenger, and more.
Enhanced the Personalized User Experience
Every digital app is dependent on marketing personalization strategies because it helps scale the user experience and promise to deliver the application, which is unique, easy to use, and has an intuitive user experience.
When machine learning and natural language processing are combined with artificial intelligence, it becomes easy for the technology to understand user behaviors and patterns and provide them exactly what they are looking for in a mobile app.
Improved Security with Facial Recognition
The idea of facial recognition/Face ID was first introduced by Apple in 2017 in its mobile devices to improve user security and provide the highest level of customer satisfaction.
However, model complexity, low resolution, illumination, expressions, and occlusion are some of the common challenges faced by a facial recognition system.
But when integrating artificial intelligence in Apple’s hardware, this face ID provides additional features and functionality and helps users unlock their mobile phones even if user appearance gets changed.
Another advantage of AI-based algorithms is that they don’t allow children to access the restricted content on the internet and can easily detect or predict cybersecurity threats.
Nurture Mobile App Performances
AI (artificial intelligence) and ML (machine learning) technologies are becoming popular among mobile app developers.
They leverage these technologies to develop image and voice recognition and implement AI-based solutions to improve their mobile app performances.
Google lens is one of the best examples of AI-powered technology and uses deep machine learning and your smartphone camera to detect an object in front of the camera lens.
It is also suitable for understanding other actions, such as shopping, translation, scanning, and more.
If you are creating an eCommerce-based mobile app software, then by integrating AI (artificial intelligence) in your software development, you can easily make a win-win statement in the eCommerce industry.
For example, by collecting the user’s data and placing that data or user choices in your machine learning algorithms, you can offer recommendation services in your mobile app.
It means the application will suggest those products that users always search in the application.
With the support of this service, you can encourage customers to make a purchase and ensure a high return on investment.
You may now understand that AI (artificial intelligence) has its positive effects on mobile app development and user experience.
If you are searching for a digital transformation and digital marketing company for mobile optimisation, you can consult with one of our experts at Alareeb ICT and develop the top mobile application strategy with us.
Our experts have expertise in using the latest trends, including AR (augmented reality), VR (virtual reality), blockchain, machine learning, mobile wallets, and many more innovations to fulfill your unique business needs.
We also ensure to launch a profitable mobile app that will help you remain competitive in your industry.
Are you interested in having an AI-enabled mobile app for your business? You can consult with one of our experts at Alareeb ICT today and improve your business performance and processes with a custom AI-enabled mobile app for your company.
You can also get more information on our web and mobile app development services in our essential Alareeb ICT Digital eBook for 2022. Download your own copy by clicking the image below and check out Part 3: Web and Mobile App!