A travel agency is described as an image builder of any country because it offers tour packages that include attractions, amenities, and medical services and helps them achieve a unique experience.
Are you running a travel business? Then, you may have at least one digital marketing plan to reach more customers. If not, you can soon experience loss in your business because no company can survive without a marketing plan. Also, many say that failure in a market plan can lead to low customer volume and revenue problems. In the worst cases, one can experience the closing of a business.
Then, what are you waiting for? Hire a reliable digital marketing agency in Saudi Arabia that has a dream team with strategic planning to spread your brand awareness, promote your business and make it best against your rivals. Many tourist industries implement advanced digital marketing strategies like they prefer guest post services, responsive web design services, influencer marketing, contextual SEO, paid marketing, unique promotions, and online adverts. Even they target their customers on social media platforms to create a win-win statement in the travel niche/industry.
What are the 10 strategies that you need to consider in digital marketing for a travel agency in Saudi Arabia?
Here is the list of our top 10 digital marketing strategies implemented by digital marketing companies and Alareeb ICT in Saudi Arabia for the travel agency.
1. Design a Responsive Website
The world is working on mobile. Whether it is a matter of booking an online ticket, exploring the nation’s best honeymoon destinations, or accessing the general information about tours and travels – people first choose mobile over their personal computers. Thus, if you’ve not built a mobile version of your website, you will definitely fall behind the competition. To avoid this, talk to any digital marketer in Saudi Arabia and ask the expert to create a responsive website design for you.
Make sure mobile screens are smaller than your laptop or desktop screens. So, don’t forget to make your mobile site simple, consistent, and easily navigable. Also, there should be essential and clear information on it. Otherwise, your users can feel frustrated and get a poor user experience.
Below are some tips to keep in mind before taking a mobile makeover service:
- Don’t include excessive information or heavy content on your page.
- Publish the content that your users can find useful.
- Keep the landing page clean and concise. Make sure your visitors access more information with the help of clickable or CTA buttons.
- The features and structure should be consistent throughout the site as it allows users to complete the action. For example, they will use the buy now option to purchase any product from your website, download an ebook that may be published on your site to inform people about your products and services, etc.
- Include a search bar if your site is very complex, as it will help users easily navigate or allow them to move easily on a website.
- The form fields should not be more than 6 as it will help the page look neat and clean.
Other things that you need to include in your site are given below:
- High-quality infographics, images, and videos;
- Short highlights and insights into the attractions;
- Accommodation listings (resorts, hotels, etc.);
- Guides and maps;
- Publish blogs and articles (for example, provide packages, give travel tips, and more);
- Provide information about public transport, airport, and cabs.
Are you looking for a responsive website that performs well across all devices?
At Alareeb ICT, we offer responsive website design services in Riyadh, Saudi Arabia, and ensure to make your webpage in such a way so that your website visitors can obtain a highly positive experience and you can gain as many benefits. For example, our Arab web designer and other team members optimize the images for different devices, change the navigational pattern to improve your site’s UI/UX, ensure the restyling of links and buttons, and resize the fonts dynamically in order to help you look the content visible with different screen resolutions.
2. Content Creation & Promotion
Content creation is one of the best digital marketing strategies you need to provide in a useful manner as your audience needs information before buying any product or service. It also helps in building trust, relationships, and value. Content creation is also an inbound marketing approach to attract potential buyers/customers of your website as you’re giving useful information for free and informing them about your brand, different technologies, products, or services.
With this thing, you can engage with your customers better. At this time, the main focus is given to the customers with the motive of education before selling anything. This strategy encourages them to be your loyal buyers. Therefore, content creation should be another digital marketing strategy if you want to grow your travel business.
Good travel content concentrates on producing communication materials on a consistent basis. It can include blog posts, videos, and images that your customers will find helpful while web-surfing or crawling through the web. Besides, the main focus should be given to value-rich information rather than traditional advertising or brand promotion as a great deal of information helps you earn both trust and conversions.
Who needs travel content?
- Tourism companies
- E-commerce managers
- Marketing managers.
What is the purpose of travel content?
- Increase brand awareness.
- Ensures valuable communication with the relevant and target audience.
- Allow you to get new and existing customers through content marketing.
- Helps you acquire benefits when you list new products.
Benefits of travel content
- Increase SEO rankings
- Provide seamless user experience
- Inspire users/visitors/clients
- Drive conversions.
3. Search Engine Optimization (SEO)
SEO is one of the top digital marketing strategies implemented by companies that offer digital marketing services in Saudi Arabia with Saudi vision 2030 to improve the quality and quantity traffic of your website.
You may know SEO is a crucial digital marketing tool, which is made up of two or more elements that you can understand if you have a fundamental knowledge of SEO. Yet, you can remember one thing that SEO is so essential to make your website visible on Google and other search engines. It also helps gain more traffic to your website and makes it easy for you to convert your audience into customers.
Types of SEO in Digital Marketing
The digital marketing agency in Riyadh, Saudi Arabia, implement three types of SEO to improve your site’s position on SERPs (search engine result pages), and the types of SEO are:
- On-page SEO
- Off-Page SEO
- Technical SEO.
On-page SEO is also called on-site SEO. In this SEO, the experts optimize almost all web pages because it helps them boost their site’s search engine rankings and gives them a chance to earn organic traffic. Furthermore, it includes keyword research and high-quality content, plus optimization of images, headlines, and HTML tags such as title, header, and meta is also important to help your site achieve a high level of authoritativeness, expertise, and trustworthiness.
Off-page SEO is referred to as off-site SEO. It is the SEO in which efforts are performed outside of your own website in order to improve your ranks in SERPs (search engine results pages). The main focus of Off-page SEO is to build a relationship of your website with another website or the websites that have high DA (domain authority) ranks. Some of the activities of off-page SEO include link building/backlinks, articles, guest posts, bookmarking, blog posting, Ebook, directory submissions, and classified ads.
Technical SEO focuses on improving the technical factors of a website. It is a part of on-page SEO that involves indexing, site speed, mobile friendliness, crawlability, structured data, security, site architecture, and more. Making the site faster to crawl and understand for search engines is the main goal of technical SEO.
4. Local SEO
According to Safari Digital, 46% of searches are conducted by local people, which means SEO statistics highlight the local searches of Google. Accordingly, if you are living in Saudi Arabia and need local SEO services, you can hire Alareeb ICT, a digital marketing agency that has local to global SEO strategies to build your online presence and help your site get a good rank on search engines.
5. Content Marketing
The marketing strategy that helps attract, engage, and retain targeted customers by creating and sharing blogs, articles, podcasts, videos, and other media is called content marketing. With this approach, you can promote your brand and encourage your customers to buy what you’re offering/selling.
Why is it necessary to get content marketing services?
- 67% of leads come from blogs, which means websites with blogs can get more traffic than other companies.
- Companies that prefer content marketing can experience an approximately 30% growth rate.
- Nearly 47% of customers view 4 to 5 pieces of content before purchasing anything from a site or engaging with a sales representative.
- 72% of B2B marketers believe that content marketing boosts engagement and helps in generating a number of leads.
6. Partner with Local Businesses
A business partnership is the most intelligent and inexpensive way to promote your business. As a travel agent, you can search for local companies that are performing well in the market. You can support each other and experience more profits. For instance, if you have a travel agency, you can partner with companies that offer online hotel services. You can even partner with several restaurants based on your travelling routes.
7. Social Media
Social media is a great platform to spread your brand awareness. It is also known as interactive web 1.0 internet-based applications that allow you to engage with your customers, create an online presence, and increase sales in the cheapest way. Moreover, social media is all about advertising. It means you can advertise numerous products and services on different social media channels such as Facebook, Instagram, Twitter, YouTube, Snapchat, and so on.
Besides, you must pay attention to images because they play a great role in the travel industry. The better option is to create pages on various social media platforms. After that, you can post articles and photos using different hashtags. With these platforms, you can get more likes, shares, and comments to increase your engagement. Apart from that, you can target Linkedin because all professionals are there. You can offer your services in both promotional and non-promotional ways to have an opportunity for sales.
8. Online Reputation Management
If you want to achieve a competitive advantage, you must build a good online reputation first. Before choosing any service, your customers check online ratings and reviews. Whether it is an eCommerce store or your travel agency, people will check how popular your brand is or how well your services are.
Make sure, over 90% of people are attracted by reviews and ratings. Thus, maintaining a good reputation should be your prime goal. For this, you can choose the best digital marketing company because it helps you generate positive business reviews and publish them on several business review sites so that you can attract high-performing employees, improve your bottom line, and increase your customer loyalty and value for a lifetime. Some examples of review sites are Google My Business, Yelp, GoodFirms, Manifest, Facebook, Foursquare, etc.
9. Mobile Marketing
Mobile marketing is an online marketing technique for multiple channels, and it allows you to reach a specific audience through smartphones, tablets, feature phones, and other related devices through MMS, SMS, email, mobile applications, or social media.
Due to the growing internet and mobile users worldwide, it becomes necessary to create a mobile marketing strategy because it aids you in optimizing your mobile website with SEO to achieve an excellent user experience. With this approach, tourists can visit your website, download your apps, and read comments on social media; plus, they can access your site to book an online trip booking and get the best mobile website experience.
10. Create an App for Travel Agency
There were times when billboards, calendars, posters, and refrigerator magnets played a critical role in advertisements. People contained logos on such things to promote their products and services. Today, mobile apps are used by almost all companies to educate customers about their brands.
However, the purpose of a mobile is to make your business visible. It also focuses on increasing your product sales and strengthening your customer service. An app presents products and services in such a way so that users can easily access them and make effective decisions. The reason can be the same interface as your website, which doesn’t create a problem for your customers and make it comfortable for them to accomplish the following benefits:
- Build a stronger brand.
- Provide more value to your customers.
- Improve customer loyalty.
- It helps you connect with your customers with ease.
- Provide a competitive edge in your niche.
- Increase customer engagement.
Above, we have mentioned the top 10 digital marketing strategies for a travel agency in Saudi Arabia. Thus, if you want to get massive amounts of traffic and take your travel business to the next level, you need to book your digital marketing consultation with one of our experts at Alareeb ICT.
We are the leading digital marketing agency for online marketing/E-marketing in Riyadh, Jeddah, and other GCC areas in Saudi Arabia. From SEO, content marketing, social media, analytics, and paid search marketing to other digital marketing services, we offer everything as an Arab digital marketer and ensure to help you fulfill all your unique travel agency needs. You can also read our Alareeb ICT digital eBook that focuses on digital marketing written and published by our in-house experts with a goal to make you well-informed about internet marketing and why it is vital for your business.
We at Alareeb ICT also provide free consultation services that you can get before starting your first digital marketing project with us.