Social media ads and paid digital marketing in Saudi Arabia help brands connect with the target audience and increase their brand awareness. In this article, we share various tips and strategies in creating social media ads and paid digital marketing campaigns targeting the Saudi market, to guide potential start-ups and companies who are looking into entering this market which has an increasing number of social media users on all social media platforms.
What is Paid Digital Marketing?
Paid digital marketing is an alternative to organic marketing. It is a marketing process in which brands or companies advertise their products and services through paid social media campaigns and Google Ads. Some examples of paid marketing/advertising are Pay-Per-Click (PPC), Linkedin Ads, Twitter Ads, Facebook Ads, Google Ads, Programmatic Advertising, Google and Facebook remarketing, and more.
Difference Between Social Media Advertising and Social Media Marketing?
Social media advertising is a form of digital advertising that focuses on paid ads with the mission to focus on the target audience, but with the use of different social media platforms such as Facebook, Instagram, Twitter, Pinterest, and Linkedin.
Social media advertising is also called social PPC in Saudi Arabia. In this advertising, ads run on popular social media platforms by the reliable digital marketing agency in Riyadh and GCC areas to identify and target a large group of users based on specific locations, ages, genders, interests in particular topics, or some data collected from social media channels.
On the other hand, social media marketing is the process of using social media websites and platforms for the promotion of your products and services. However, digital marketing and e-marketing are the most used buzzwords in academics or any business. Yet, social media marketing is most popular these days because most social media platforms come with in-built data analytics tools to help companies track their progress after running ad campaigns.
Besides, social media marketing involves the management of marketing campaigns, regulation, scope setting, and the development of social media tone and culture. The main benefit of social media marketing is that it allows your company to nurture its existing relationships. With meaningful content and its posting on social media, you can ensure that you will have a loyal audience who can give a contribution to your follower’s list. It inspires your consumers to develop an interest in your industry’s key trends or maybe push them to make effective purchasing decisions.
A combination of social media advertising and social media marketing is the way to keep your customers happy and engaging. If you are planning to reach potential customers, you should tap into social media platforms and consider social ads as organic efforts take more time and sometimes make you feel like a failure, especially when your desire is to generate more leads and drive successful growth.
According to GWI (Global Web Index) company, 49% of internet users purchase from brands when they see advertisements online, which means social media advertising can become effective. Also, many people believe that social media marketing, when conducted with social media, gives opportunities through ads and ensures the engagement with new audience members because they may see your products’ advertisements through social sites.
Therefore, spending money on social advertising or social media marketing is nothing wrong. At Alareeb ICT, we are the best digital marketing company in Saudi Arabia and have experts for managing your social media channels with social ads campaigns. Reach out to us to learn more about how PPC or paid digital marketing can become beneficial for business.
How to Create Social Media Ads
Helping your business get noticed online is a challenging task because new businesses are creating competition and have go-to strategies to attract customers from different parts of the world. Not only this, but also social media helps them make a purchase as your target audience.
So, are you ready to understand the steps to create perfect social media ads? Check out the tips suggested by one of the top experts at Alareeb ICT, an information technology and digital marketing agency in Saudi Arabia.
1. Know Your Goals
The first step is to define your goal as a business owner. Well, this can help you be successful in your ad campaigns and allow you to perform well.
However, if you don’t know anything about social media ads or PPC, we at Alareeb ICT are ready to support you in your project. Our ads are designed for specific and measurable purposes, and we promise to transform your one-time visitors into lifelong customers.
2. Focus on Trending Things
People who follow the latest trends always stay ahead on social media. One such example of Jawwy in Saudi Arabia is the telecom company of Saudi that allows customers to customize, track, and manage their mobile plans in real-time. This company wanted to spread brand awareness and sell online among all demographics in the Kingdom of Saudi Arabia.
You may know that Jawwy was the first Instagram Reels adopter who made social media an essential part of its media strategy. According to the company, Instagram reels enable ads to display full-screen and in vertical video format. Also, it is the best place for creators and businesses to influence people who don’t even follow them. Therefore, if you want to allow your content to speak in front of your target audience, then you should focus on trending things and implement them in your ad campaigns.
3. Easy to Understand
Always create a high-quality ad, and it should be understood by users. Otherwise, it can become difficult for you to know whether they are interested or not. Make sure that confusion creates ignorance. If your users are confused about what you offer, it is sure they will move to the next thing instead of focusing on your deals.
4. Consider a Call to Action
If your ad is informative and useful, still you can lose your customers without a call to action because you’ve given all the information to your user about what your product is all about but you don’t give them a way to purchase or what to do next.
5. Conduct A/B Testing
A/B Testing is necessary to optimize your ad. It helps you know what works best for your target market and of course your business. One of the main benefits of A/B testing is that it focuses on increasing conversion rates and user engagement, reducing bounce rates, avoiding risks, and making it easy for you to create content effectively.
Storytelling is a critical part of our day-to-day communications. Your social media ad should be story-based rather than just the promotion of your business. The reason to create a story in your ad is to experience more engagement with more click-throughs.
7. Choose Relevant and Strong Images
The strong and relevant images communicate the right message in the right direction. Your customers may like images and make themselves ready to take action.
If you want to make your social media ad effective, you need to make it customized, which means all social networks give you an option to target people based on locations, their interests, and other details. In order to obtain better results, you can create the same content for multiple audience groups and change your images and copy according to your personal needs.
What are the Different Types of Paid Digital Marketing?
Paid search marketing, social media marketing, and display marketing are three types of paid digital marketing that you can check out for your business.
Paid Search Advertising/Marketing
Normally, people choose SEO or social media marketing services offered by digital marketing companies in Saudi Arabia, but advanced digital marketing encourages businesses to think about paid search marketing as well.
What is Paid Search Advertising?
Paid search advertising is one of the best digital marketing strategies in which companies take the help of search engines and pay Google and other search engines to show their ads higher on relevant SERPs (search engine result pages.
One of the common forms of paid search options is PPC (Pay-Per-Click) and its advertising. For example, you need to pay some amount if someone clicks on your ad. Otherwise, there is no need to pay while using a PPC campaign. That’s why, at Alareeb ICT, we have become the reliable PPC company in Saudi Arabia and help our customers get the most affordable way to advertise their products and services online.
We also ensure that your ad will appear on Google SERPs and let your users make a purchasing decision. Furthermore, there are various ways to advertise with paid search. For example, paid search advertising includes:
- Ad Extensions
- Quality of ads and landing pages.
On the other hand, platforms like Microsoft Advertising and Google Ads assist you in running paid search campaigns. With these campaigns, you can boost your brand awareness, target your audience with specific keywords, and tell Google how much you are willing to pay for the clicks.
Paid Social Media Advertising/Marketing
Paid social media advertising is suitable for those who want to approach potential customers with similar interests as your followers. For this, you must have a strong copy and appealing visuals along with a CTA in the image because these ads will display on your home feed or stories on Instagram or particularly on the home feed of Facebook.
The purpose of display ads is also to enhance your brand awareness, but it allows you to re-target audiences who are already familiar with your brand. Display marketing is run through Google, and it is a kind of online advertisement in which you can add images, text, and a URL with an aim to link to your website so that your customers can acquire more information about your products and services.
Other types of paid digital advertising are mentioned below:
Sponsored content is an example of native advertising that matches the look and intent of the platform before displaying any ad. The nature of these ads is ambiguous, and sometimes ads are labeled as branded or sponsored content. Instagram and Facebook are examples of native ads. When you scroll through your feed, suddenly, an ad comes as a paid promotion. It may fulfill the conditions of organic content but contains a few characteristics like “sponsored” on Instagram.
The rise of OTT & Video Ads
With the popularity of streaming platforms like YouTube, one can expect good revenue from advertising. Big brands spend most on such ads rather than TV commercials. There are several OTT platforms where you can place your first business ad—Amazon Prime, Netflix, Hulu, YouTube, and Fubo. The revenue models of OTT platforms can vary. You may know YouTube doesn’t charge anything while watching any video, but it helps you experience a number of ads on a particular video. Similarly, Peacock is an OTT platform that charges for a subscription but makes its ads visible when you stream anything online. Moreover, HBO and Netflix give you an ad-free experience when you purchase their subscription plans.
Tips for Creating a Paid Digital Advertising Campaign
- Make sure your landing page is ready to attract a lot of visitors. The focus should not be on the implementation of PPC campaigns. The focus should be on helping the visitors to take action on your website. For example, the PPC campaign should be successful in filling out a form from users, or it should encourage them to place an order.
- Have SMART goals in your hand. The term SMART is defined as Specific, Measurable, Achievable, Relevant, and Timely. This should be a part of your goal and helpful in terms of achieving objectives in a clear manner.
- Know your budget. Do you have a sufficient budget for your paid ad strategy? How much can you pay to attract a potential customer to your site?
- Hire the right people. Do you have knowledge of keywords? Do you know anything about user personas? Do you know the taste of your customers? If not, it is the right time to opt for digital marketing services in Saudi Arabia.
- Design your ads from experts who have comprehensive knowledge of creating unique and creative advertisements for your company.
- There are numerous search engine advertising platforms, such as Yahoo/Bing, Google AdWords, and Facebook. Decide which platform suits your brand.
- Collect the data from your PPC strategy and analyze it to reap desired results.
Advantages and Disadvantages of Paid Advertising Campaigns
- PPC is simple and can generate traffic with ease.
- PPC ads are adjustable, and results are measurable.
- PPC gives you full control to insert keywords in your ads and makes it convenient for you to optimize the user experience and reach your target audience locally or internationally.
- The cost of PPC is less than other ad campaigns.
On the flip side, PPC can produce junk traffic and become expensive if you don’t know how to manage your ad campaigns. To avoid this, hire one of the best PPC specialists from Alareeb ICT and book your first consultation for digital marketing in Arabic.
The experts at Alareeb ICT have published eBook online that mainly focus on digital marketing. Discover our digital eBook and know why digital marketing services are important for your business.