According to Worldometer information, the current population of Saudi Arabia is 35,965,829. Still, as a real estate agent, you face difficulty when it comes to approaching Saudi Arabians for buying, selling, or taking a property on rent, including houses, land, and office buildings.
However, digital marketing enables you to target the right audience when you choose the right digital marketer in Saudi Arabia because it has strategies and top skills such as knowledge of data analytics, SEO, SEM, Content Creation, Content Marketing, Social Media, Basic Design Skills, Mobile Marketing, Communication Skills, Problem-solving Skills to help you get the potential customers via the internet or digital channels.
Why is Digital Marketing Important for Real Estate?
If you are associated with a real estate business and have a real estate website, you should consider digital marketing for your business because it can assist you in attracting real estate investors in the GCC regions that have a high level of population and helps in generating more real estate sales. When choosing the digital transformation technology and digital marketing services in UAE, Qatar, Saudi Arabia, and even Kuwait, it becomes easy to engage with wealthy investors and fast-track your efforts.
Another reason for selecting real estate digital marketing is that it allows you to expand your business reach and connect with more targeted customers with the help of several digital channels such as email marketing, social media, and websites.
Digital Marketing Tips for Real Estate Agents
If you have created a website to target your GCC audience, it is also necessary to consider local SEO as the role of a local SEO is to focus on the optimization of your website and present your business for a specific location. On the other hand, SEO concentrates on increasing your search engine rankings and ensures excellent organic traffic.
In contrast, local SEO involves a creative approach with a wide variety of technical nuances to prove to search engines that your business provides the most relevant results as per user queries and particular locations.
Make sure your site should include the most helpful, informative, and relevant content. Similarly, the tone and the language of your content should be specific to local areas, your target niche, and your audience. The better option is to create a website in both English and Arabic as it can fulfill the unique requirements of GCC regions.
According to Smart Insights, the average email open rate and click-through rate (CTR) for real estate companies are 27% and 3%, respectively. Thus, investing in an email nurture campaign can become beneficial for building connections with new leads and engaging with old clients. Also, your content should be relevant to your client’s interests. Otherwise, it would be challenging for you to encourage them to open your email.
Are you looking for the best Saudi-based Digital Marketing Agency for e-marketing/online marketing in Riyadh & Jeddah? Talk with one of our experts at Alareeb ICT, which offers top digital marketing services in Saudi Arabia, including Email marketing to help your business grow a wider audience, drive revenues, and strengthen your customer relationships.
User-friendliness & Performance
Poor loading is one of the main causes for your users who close your website before opening it. With so many links and photos, real estate developers can create a frustrating experience for your website visitors. That’s why it is crucial to hire a professional web designer to create a stunning and responsive website.
It should be mobile-friendly because half of the population today browse any website on a mobile device, so making your site responsive should be your first goal, and you should definitely include the content to provide the best experience to your clients.
Mobile and Video Marketing
Numerous studies have shown that mobile advertisements are more successful than any other web standards. Also, mobile and video marketing are great investments to convert your audience to leads and allow your potential customers to make purchasing decisions.
For instance, landing pages that feature videos increase the chances of boosting conversion rates by up to 80%. As you may know, YouTube is the most used website after Google, and Google always prioritizes those content types that contain videos and inspire the audience to engage.
Create and Publish High-Quality Blogs Content
A blog is a great way to improve your SEO, establish a solid reputation online, and give your clients practical information on buying or selling real estate. Besides, a responsive website can help real estate professionals acquire better SEO results.
A real estate digital marketing strategy is nothing but a plan developed by digital marketing companies to bring more customers to your doors. This plan can include content marketing, social media marketing, and partnerships with influencers to build customer loyalty.
Pay-Per-Click Advertising is another advanced digital marketing strategy that an Arab digital marketer considers for realtors and those who have the desire to generate more leads with ads that pay you each time whenever any visitor clicks on your ad.
With PPC, you can earn potential clients who are interested in what you are offering, and it can assist you in targeting those individuals who are searching for relatable keywords that may be placed on your ad in order to make your company visible to Google or other search engines.
Business credibility is also important to ensure your customers that your company is reliable and trustworthy. In our digital marketing agency in Riyadh, we build credibility and gain the trust of your customers by simply publishing online reviews.
We also encourage your customers to provide feedback on your Google business page or reviews when they purchase any products or services. Having a couple of positive reviews for your brand is necessary, mainly if you want to grow in your real estate niche and approach customers to make big investments in your property.
Build Buyer Profiles
If you don’t know anything about your audience, how will you target your ideal clients? The purpose of creating buyer profiles is to target your audience through unique content.
Therefore, you should know about your audience, their behavior or interests, or characteristics, their salary, and other features to support their decision-making processes.
Above, we have mentioned some strategies that work well for your real estate agency and can help you a lot if you are struggling to reach out to your targeted audience. Consider Alareeb ICT as your digital transformation partner as we offer digital marketing for real estate agents and can aid you in transforming your leads into customers.
Hire one of the best digital marketing experts at Alareeb ICT today and be a game changer in your real estate industry.